Youtube Ctr Benchmark
But how do you know how you compare to your competitors.
Youtube ctr benchmark. Youtube performance ad metrics to watch. Desktop is still king. Ctr view rate average cpv.
First let s look at some basic advertising metrics for youtube. Basic youtube advertising benchmarks. Most people want to know the benchmark to compare against their own performance.
Vidyard s 2019 video in business benchmark report includes a number of interesting b2b findings which we will explore below. Ctr benchmarks by ad position. Enter the youtube ad.
That means even if you are in an industry with high average ctr your ctr may be substantially lower if your ad does not rank. The relative value is more meaningful especially for the top management who would like to know how they rank in the competition. Benchmark helps businesses quickly and easily turn their most valuable marketing asset their email list into relationships and sales.
Some things to keep in mind. In q3 2019 we analyzed over 155 million ad impressions and 580 000 clicks for ads on youtube. Your ctr is also affected by the position of your ad in the search results page.
Be sure to read the q3 2019 ppc benchmark report for additional ad performance trends. Keep reading to see what we found out about youtube when we analyzed over 224 million ad impressions and nearly 565 000 clicks for ads on the platform. Youtube advertising metrics without context are just numbers.
Download the updated 2018 benchmark report for the latest insights. Youtube cpc cpm ctr for q3 2018 at a glance. We ve analyzed thousands of youtube channels and have seen as high as 4 or more ctr which is great especially when compared to the 5 ctr of facebook product advertisements.
Be sure to read the q4 2018 ppc benchmark report for additional ad performance trends. Don t put too many. Sure you can and should compare your performance over time to know the success of one campaign from the next.
Check out our benchmark report page for the latest reports by quarter. I m looking for performance benchmarks for youtube video ads. When you launch your youtube advertising campaign it s important to know what metrics to track.
And it s no exception to people managing google ads. Although social media means that it is easier to watch videos on the go on mobile devices the majority of people are still viewing b2b videos on desktop. Check out our benchmark report page for the latest reports by quarter.
